Graphic design plays a pivotal role in conveying ideas visually by integrating text, images, and symbols. With the ubiquity of digital platforms and a shift toward visually driven content, there’s been a marked rise in the demand for graphic design.

Among students, graphic design has become immensely popular for those pursuing design degrees and those who wish to communicate their ideas more effectively, be it for academic projects, personal ventures, or entrepreneurial aspirations.

What is Graphic Design, And Why Is It Popular Among Students?

Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. As a reflection of our digital age, students now find themselves immersed in visual content more than any previous generation.

This landscape of infographics, digital reports, presentations, and social media graphics enriches their academic journey and prepares them for professional avenues.

Websites like WritingUniverse further underscore the importance of combining textual content with design, offering a wealth of writing resources that can elevate any academic or professional project when paired with graphic design.

For students, intertwining these skills enhances their projects and provides a significant edge as they transition into the professional world.

5 Popular Software Programs For Graphic Design

In the ever-evolving landscape of graphic design, software plays a pivotal role. They are the brushes for modern-day artists, enabling them to create, edit, and refine their works.

Whether you’re a seasoned professional or a budding designer, having the right tools can be the difference between a good design and a great one. Below, we delve into five popular graphic design software programs that cater to various needs and skill levels.

1. Adobe Illustrator

Adobe Illustrator is a premier vector-based design software. It’s the go-to software for designers looking to create logos, icons, drawings, typography, and complex illustrations for various mediums.


  • Advanced Vector Drawing Tools: Allows designers to create intricate illustrations with precision.
  • Bezier Controls: Offers detailed control over curves in drawings.
  • Embedded Bitmap Images: Enables embedding and editing of high-resolution photos within vectors.
  • Gradients and Opacity Settings: Provides smooth color transitions and transparency controls.
  • Brushes: A wide array of brushes for different artistic effects.

What It’s Best For: Ideal for graphic designers and artists looking to produce scalable vector illustrations and detailed logos.

Cost: Part of Adobe’s Creative Cloud subscription. Prices vary but typically start from $20.99/month for individual users.


  • A standard tool in the professional graphic design industry.
  • Offers intricate control over vector artwork.
  • Integrates seamlessly with other Adobe products.


  • Might be challenging for beginners to navigate and learn.
  • The subscription model might be a barrier for some.

2. Canva For Teams

An intuitive online design tool, Canva makes graphic design accessible to users of all levels with its easy-to-use interface and vast template selection.


  • Drag and Drop Interface: Simplifies design creation for users without a design background.
  • Template Library: Thousands of professionally designed templates for various needs.
  • Collaboration Features: Team members can collaborate in real-time on designs.
  • Stock Image Repository: A vast collection of images, illustrations, and icons.

What It’s Best For: Perfect for students and professionals who need quick, attractive designs for presentations, social media posts, or printables.

Cost: The basic version is free. Canva Pro, which offers advanced features and resources, starts at $9.95/user/month when paid annually.


  • Extremely beginner-friendly.
  • Allows for collaborative design efforts.
  • Offers a vast array of design assets and templates.


  • Limited when it comes to advanced graphic editing.
  • Some premium templates and assets come at an additional cost.

3. Adobe InDesign

Regarded as the industry standard for desktop publishing, Adobe InDesign is powerful and perfect for creating multi-page layouts and print materials.


  • Advanced Layout Tools: Grids, guides, and advanced alignment tools.
  • Text and Typography Controls: Fine-tune typography with kerning, tracking, and leading controls.
  • Color and Gradient Settings: Offers a wide color spectrum and gradient controls.
  • Preflighting Capabilities: Checks documents for errors before publishing.

What It’s Best For: Essential for designers and publishers creating professional layouts for magazines, newspapers, brochures, and digital publications.

Cost: Part of Adobe’s Creative Cloud subscription, prices typically start from $20.99/month.


  • Provides detailed control over layout and typography.
  • Integrates well with Adobe’s suite of design tools.
  • Enables the creation of interactive PDFs and digital publications.


  • It may be overwhelming for novices.
  • Subscription pricing can be steep for some.

4. Microsoft Publisher

Microsoft Publisher offers easy-to-use tools for producing high-quality publications, making it great for beginners and non-designers.


  • Layout and Typography Tools: Basic tools that are easy for beginners to grasp.
  • Templates: Ready-to-use templates for various publications.
  • Direct Mail Merge: Integrates with Microsoft products like Excel for easy data import.

What It’s Best For: Suitable for small businesses, schools, and individuals looking to create simple publications like newsletters or greeting cards.

Cost: Part of the Microsoft Office suite. Prices vary, but Office 365 subscriptions start at $69.99/year.


  • Simple and intuitive interface.
  • Comes bundled with Microsoft Office, making it cost-effective for those already using the suite.
  • Good for basic design needs.


  • Lacks the advanced features of professional desktop publishing software.
  • Not ideal for complex design tasks.


GIMP stands as a free alternative to Adobe Photoshop, offering robust raster graphics editing capabilities.


  • Photo Retouching: Tools to enhance and correct photos.
  • Image Composition: Layers and masks for composite images.
  • Image Authoring: Create artwork from scratch.
  • Brushes: Variety of brushes for different effects.

What It’s Best for: For those who can’t afford Adobe Photoshop but need advanced photo editing and raster graphics capabilities.

Cost: Free


  • No cost is attached, making it accessible to all.
  • Provides a wide range of advanced editing tools.
  • Open-source, so it’s constantly evolving.


  • The interface might not be as polished or intuitive as paid alternatives.
  • Some operations can be slower than in premium tools.

With these tools at one’s disposal, graphic design becomes a much more accessible and powerful medium. Whether one is a professional designer or just starting out, these tools cater to a wide spectrum of needs.

How to Choose A Graphic Design Software

Selecting good graphic design software involves a keen understanding of your needs, matched with the technical and financial aspects of the tools available. Let’s explore the major factors to consider:


Begin by defining the primary objective of your design endeavors. Whether you’re inclined towards logo creation, website layouts, infographics, or even publication designs, your specific needs will influence your software choice.

Additionally, consider whether your designs will be for print, digital, or a mix of both and if you need specialized features like vector editing or simple drag-and-drop functionalities.


Your financial considerations will play a crucial role in your decision. Some software options may demand a one-time purchase, while others could have monthly or yearly subscription models.

While free tools offer robust capabilities, they occasionally lack certain advanced features found in their paid counterparts. Also, if you’re in the academic world, it’s worth exploring software options that provide student discounts or educational packages.

Learning Curve

Your current skill level in graphic design will guide your software choice. For those new to the field, software with a user-friendly interface and abundant online tutorials can be a boon.

On the other hand, designers with more experience might seek software equipped with sophisticated tools, even if they present a steeper learning trajectory.


The adaptability and compatibility of your chosen software can significantly impact your design process. Choosing software that integrates seamlessly with other tools in your toolkit is vital.

Equally important is ensuring that the software is compatible with the file types you typically work with and that it’s optimized for your computer’s operating system and hardware specifications.

Community & Support

Lastly, having access to a robust user community and dependable customer support can make all the difference, especially when you encounter challenges or need to explore advanced functionalities.

A strong community can offer valuable insights, tutorials, and solutions based on real-world experiences with the software.

Final Takeaways

Having the right graphic design tool can significantly boost a student’s ability to express ideas visually. While the options are numerous, it’s essential to find the one that aligns with individual needs and goals. Whether it’s the power-packed features of Adobe Illustrator or the user-friendly interface of Canva, students can elevate their design game by investing time in mastering these tools.

Article By – Ruby Butz

Ruby Butz is a seasoned graphic designer with over a decade of experience in the digital art realm. She has explored and mastered various graphic design software, contributing extensively to design journals and blogs. Passionate about sharing knowledge, Ruby frequently conducts workshops and webinars to guide budding designers on the nuances of modern design tools and techniques.