Learn how to build a loyal customer base with these 8 proven ways to make visitors comfortable on your website.
Are you worried that your customers aren’t sticking around on your post, page, or site? Fret not; it happens to the best of us. But with these simple tricks of the trade, you will be converting customers into sales in no time!
1. Stay Accessible
The last thing the customer needs is to frantically search for a means of communicating with you. Especially if you’re providing a service, it is absolutely essential that your contact details are easy to spot.
However, it is understandable if you don’t want to give out your personal information on the internet, for the world to do what it deems fit!
In this case, you can use a vanity number. These are phone numbers with convenient numerical or alphanumeric patterns that are designed to be easy for customers to remember.
2. Use Website Design To Your Advantage
Gone are the days of cramped information on a webpage. It’s now the era of minimalism, and it works! So, use your canvas, your web page in this case, to make your visitors feel more comfortable.
- Make use of hues that are comforting and inviting in tone.
- Include menus and guidelines that are clear and concise.
- Make use of a lot of the area that isn’t being used to make things feel more open.
- Include some high-quality images that are relevant to the topic at hand.
- Utilize a format that is not just basic but also consistent.
- You shouldn’t let your website become cluttered with stuff that isn’t necessary.
- Include the comments and suggestions of previous guests to strengthen your trustworthiness.
3. Superior Graphics And Detailed Explanations
Beautiful, high-quality images on a website are a surefire way of grabbing the attention of visitors. Visuals make up 90% of the information people take in.
Therefore, if you want to get more people to visit your site, you should prioritize getting high-quality images up there.
Consumers are more likely to buy after seeing visual representations of the goods or services on offer. Given that they can’t actually hold or feel your product, this is crucial.
Consequently, it is crucial that you give the photos on your website a high level of care and consideration. The visuals should help bring the action back to life.
Do yourself a favor and hire a professional photographer, then have a designer edit the photos before posting them online. Keep the pictures big enough for people to see the finer points of each item.
Likewise, make sure that your descriptions are crystal clear and that your claims are grounded in reality. Avoid losing customers due to misleading advertising by providing as much detail as possible.
4. The Power of Clear Language
When writing content for a website, it is important to use clear, concise language to make visitors feel comfortable and understood.
Avoid using overly technical terminology and jargon that may be unfamiliar to readers. Instead, focus on using language that is easy to understand and relatable.
Additionally, be sure to provide enough information to help visitors navigate your website easily and find what they’re looking for.
For instance, ‘an intricate web of interconnecting systems, which were designed to create an efficient and reliable workflow for the organization, has been implemented with great success.’
This sentence can be simplified to cater to the layman as follows; ‘the complex web of systems that work together has been put in place with great success. The goal was to make the organization’s workflow efficient and reliable.‘
5. Add Action With A Tempting Call-To-Action!
Make sure your website has plenty of internal links. When we say “internal,” we’re referring to links that lead to different sections or pages within your site.
This is a great approach to get people to spend more time on your site, which is great for SEO.
The principle is similar to that of offering recommendation engines for content.
Giving your visitors easy access to other areas of your site is one of the best ways to get them interested in what you have to say and what you have to offer. However, if you transfer them to a new location, they may never return.
The process of actually adding internal connections to your material is straightforward; nevertheless, you should be mindful of how you integrate them. Implementing standard practices, like using relevant anchor text and linking exclusively to relevant content, can improve your rankings.
For instance, adding a link to one of our previous articles on tackling low website engagement is a perfect example of a relevant internal link.
A Call to Action link on a page indicates that you want the user to go to that page. It’s important to make visual cues for links stand out.
Links are easily identifiable by their distinctive formatting, which includes underlining and the use of a separate color for the text.
How should you do this?
- Log into your website’s content management system.
- Navigate to the page on which you want to add the call-to-action button.
- Add a new text box or an image to the page.
- Insert the code for the call-to-action button. This code will vary depending on the website platform you are using.
- Add the URL of the page you want the button to take visitors to when they click it.
- Adjust the button’s design to fit the look and feel of your website.
- Test the button to ensure it works properly and is clickable.
- Save your changes and publish the page.
6. A Fast-Loading Website That Caters To Multiple Devices Is A Must
Here are some simple steps you can take to create a quick and user-friendly site that is available on multiple devices.
- Minify And Compress Your HTML, CSS, And JavaScript code: Combining and minifying files can reduce the total number of requests made to your server and decrease the overall size of the files sent to the user’s browser.
- Reduce Server Response Time: Utilizing a content delivery network (CDN) can help to reduce the amount of time it takes for the server to respond to a user’s request.
- Optimize Images: Compressing images can help to reduce their file size without sacrificing quality.
- Leverage Browser Caching: Browser caching allows the browser to store static files such as images, JavaScript, and CSS, so they don’t have to be re-downloaded every time the user visits a page.
- Minimize Redirects: Redirects are necessary for certain functions but can create unnecessary page load delays if not used properly.
- Implement A Mobile-Friendly Design: Use a responsive design to ensure that your website looks good and functions properly on all devices, from small mobile phones to large desktop monitors.
- Use A Caching Plugin: A caching plugin can help to speed up your website by temporarily storing static files on the user’s browser.
7. Spot Your Errors
You should use a proofreader to go through the pages and give you the thumbs up before uploading anything. You don’t want to lose a customer just because they’re a stickler for spelling and grammar!
However, it’s not just spelling and punctuation that needs to be double-checked.
Soft 404 errors (page not found) are not penalized by search engines, but users certainly don’t like them. Any time a user clicks on an image or link, they anticipate being taken to the next destination on their list.
When a user arrives at a 404 page, it’s annoying and makes them think twice about sticking around (when they probably could go elsewhere for a faster solution).
In addition to slow page loads, 404 errors are extremely frustrating for users because they completely derail their progress through your site.
Use Google Webmaster Tools to examine your website for 404 errors. This 404 checker is available at no cost. Make sure that any 404 pages your users encounter include a clear way for them to get back on track as a secondary resource.
8. Remain Consistent
Being consistent means that everything is in agreement with everything else.
Everything from the size of the headings to the typefaces used, the colors, the types of buttons, the amount of white space between elements, the illustrations, and the photographs.
Your design should flow smoothly from one page to the next and within each page itself by adhering to a consistent theme.
In order to give the user a pleasant experience while they explore your site, it is crucial that they remain aware that they are still on your website.
Changes in the layout that are too drastic from page to page can cause visitors to become disoriented and lose faith in your site. We don’t want that!
In Conclusion
Your website will become more user-friendly right away if you implement these 8 tips, but regular updates are the secret to a site with good UX.
Ask your customers what kinds of features they’d like to see and implement them. Keep in mind that a blog will require a different set of tools than an online store.
Put your site through its paces and see it from the perspective of your intended visitors to ensure everything works as it should.
After some time, your site will become more user-friendly for your target audience, which could result in an increase in revenue and a slew of new customers.
