Marketing has always been an integral part of a business to promote a product and improve sales. But today, the dimensions and practices of marketing have completely transformed.

Today, the prime mode of marketing is online marketing, while traditional means are not obsolete as yet. But there is no denying that digital marketing has emerged as the most potential form of marketing.

That said, there are many pros and cons of digital marketing. For example, on the one hand, it offers a platform to reach a mass audience; on the other hand, it is difficult to plan and implement distinguished marketing campaigns for different platforms. 

Having said that, the problem we have highlighted above will persist to be a problem until you learn about the remedial solutions. Guess what? We are going to explain how you can solve this problem. 

So, if you find it difficult to manage your marketing program, you may use software that can help you automate, streamline, and measure all of your tasks and workflows related to marketing. 

“But what software shall I use?” you just thought in your head, right? Well, honestly, there is plenty of software available in the market. Therefore, we have streamlined a few of the best products to help you narrow down your research. 

1. Wrike

Wrike Marketing Operations Management Software

The marketing teams have so much on their plates that they need to organize their tasks to avoid wasting time and energy. Therefore, they can use Wrike, a stellar project management tool that is tailored for marketing teams.

This centralized platform allows users to organize and handle incoming requests, delegate tasks, and track work progress and results. 

Moreover, the team members can work and collaborate in real-time, making the workflows easy and seamless. With this tool, you can ensure that your marketing efforts stay on track. 


2. CoSchedule Marketing Suite

CoSchedule Marketing Suite

The next one on the list is another powerful project management and tracking application that will keep you on top of the game. CosSchedule Marketing Suite is specially designed with a pack of features aiming to help marketing teams complete their task seamlessly and on time. 

Some of the features of the CoSchedule Marketing Suite include: 

  • Calendar Organizer – This tool helps you keep track of a project and visualize every task and project on the calendar to understand its progress. 
  • Content Organizer – Content is the pillar of digital marketing, and organizing the content is a difficult task. But this tool will help you optimize your editorial process and manage your content impeccably. 
  • Work Organizer – This tool allows you to implement workflows to keep tabs on efficiency and productivity to foster output. 
  • Asset Organizer – With this tool, you can control brand assets to share files with shareholders.

3. HubSpot

HubSpot Marketing Operations Management Software

HubSpot is another incredible Marketing Operations Management software, preferable for small and large businesses. This software provides tools to attract a target audience and convert leads into buyers by offering accurate and detailed insights. 

What’s more, this software is perfect for automating marketing processes. It allows the team workers to view marketing funnels to employ effective marketing plans. The only downside of this software is its price, but honestly, it is worth it.


4. TrueNorth

TrueNorth Marketing Operations Management Software

The software we have listed for forward-thinking marketers is TrueNorth. This tool allows you to focus, align, and track marketing performance. As a result, you get accurate insights into the progress of your campaign.

The best thing about this software is that it offers a centralized hub for all marketing efforts and unifies all marketing activities to a goal. Thus, marketers can find a clear path to achieve critical objectives. 


5. Happeo

Last but certainly not least, we have Happeo, a software that allows you to synchronize files and assets for quick and seamless collaboration and communication. 

This software comes with its integrated universal search engine, which allows you to search for anything. 

Some of the attributes that set this software apart from others include centralized document storage and inbuilt marketing asset management. Moreover, it offers collaboration features for in-office, hybrid, and remote teams.


Bottom Line

Managing marketing operations is never as easy as a pie; however, leveraging technology and using advanced tools and software can help you plan and launch killer marketing campaigns like a pro. So, check out the software we have listed for you in the article and choose the one that you find most suitable. 


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