A blog is an ideal platform for photographers to showcase their work. However, merely starting a blog isn’t enough. The key lies in your content strategy.
Neil Patel, a global leader in online marketing and a renowned blogger, states that 60% of the most effective B2C marketers possess a documented content strategy.
A well-executed content strategy for a photography blog can enhance organic search results and expand your audience reach. With strategic planning, you can position yourself as a leading expert in the industry.
Keep these 6 content strategy tips in mind to accelerate your blog’s growth.
1. Research The Target Market
The basis of any successful content strategy is defining your target audience. You need to know for whom you will create content. Then you can work on what type of content you want to publish.
There are a few steps you’ll need to take:
- Explore different platforms – Look at other photography blogs, social media profiles, or forums and pay attention to people’s profiles and comments.
- Determine the target audience’s demographics – Depending on the previously mentioned research and your current clients, think about your audience’s demographics (age, gender, education, workplace, location, habits, etc.)
- Analyze your website or blog – If you already have a running blog or a website use Google Analytics to get information on your current traffic and which posts are bringing the best results.
2. Learn From Your Competitors
Your competitors can be great teachers. Focus on photographers in your niche.
For example, if you are a wedding photographer in San Francisco, do research on wedding photographers in the same area and look at their blog posts. Narrow down the search as much as possible.
By analyzing their posts and users comments you’ll get insight into what your target audience likes.
Considering that you share the target audience, you can learn from your competitors’ mistakes and get inspired by their wins. You can use Buzzsumo to speed up the search. Here is what your search might look like:
Refine your search results with different filters on the left. As you can see, we have excluded the videos from the content analysis. Based on your findings, you’ll know what performs best with your target audience.
3. Explore Different Ideas
Show your readers that you are an expert on all sorts of subjects. Discover and write about various topics. Dull content will only turn the readers away. This competitive market demands that you think outside the box.
Ask yourself: What would I like to read on someone else’s blog? What would intrigue me? What would motivate me?
The answers to those questions can be your next blog topic. Find trending topics through Google Alerts and add your perspective on them.
You’ll attract the search engine’s attention with the trending keywords and retain your readers’ attention with original content.
You can also share your personal stories. Both your potential customers and fellow creatives can enjoy reading about amusing or heartwarming stories of a photographer.
4. Publish Amazing, High-Quality Content
Your blog shouldn’t be something you take for granted. It demands your full attention and dedication if you want it to bring results.
You have probably put some effort into creating your photography website, but now, you have to devote the same attention to your blog. If you are unsure about what makes a high-quality blog post, this will clear your doubts:
- Researching the subject (use examples, statistics, make a comparison, etc.)
- Well-written, proofread, and edited content
- Readable content (use simple wording and clear sentences so that every reader can understand your posts)
- Enhancing your posts with visuals (add relevant, high-resolution images)
- Providing value (write about topics that your readers care about and give them valuable information)
- Formatting the content (be consistent with the font, headings, paragraphs’ length, etc.)
5. Pre-Plan Your Posts
Consistency is essential to a functional blog. Having a content calendar will enable you to organize your content.
Map out the content in advance by brainstorming different ideas. Use the information you gathered from the research.
Put in the days you plan to publish content and topic titles. Give your best to write posts in advance so you don’t end up empty-handed. To achieve this, think about the best period when you can spare some time for extensive writing.
6. Measure The Activity And Results
The best strategy is based on results, not assumptions. For that reason, you should analyze your blog’s performance along the way.
Even if you start noticing some positive change, you should still measure your content’s impact. Review what type of content your readers like the best as well as what they dislike.
Read thoroughly their comments and keep track of their shares. If a certain post is extremely popular, think about creating more content around that topic.
Measuring your blog’s activity and content’s effectiveness will give you direction for future decisions.
The Bottom Line
The easiest way to run a photography blog is to just write whatever comes to your mind without a care in the world. But if you want to turn your blog into a powerful marketing tool, you need to do better than that.
Creating amazing, high-quality, and thoughtful content can help you convince the audience that you are the photographer they’ve been searching for. Besides that, with these strategic actions, you will drive traffic to your website and improve your SEO.