If you are planning to make a promotional video for your products, here are 5 easy steps that can help you save both time and money.
A product promotion video, as the name suggests, is a video that is used to increase the visibility of a product among its target audience.
These videos aim to increase website traffic, build brand recall, and have a higher rate of engagement on social media for the brand.
In the long run, all of these lead to higher sales and great brand loyalty. So, it is paramount for every business to invest in product video marketing.
This article will tell you the five easy steps to achieve this.
Tips To Make A Product Promotion Video In 5 Easy Steps
1. Set Clear Marketing Goals
Some businesses create product videos to show off their products in a flashy way, but this is only sometimes the most effective strategy.
It is important to have clear goals in mind when creating a product video and to know why you are making the video in the first place. Otherwise, you may waste time and money on a video that does not serve its purpose.
Some of the popular video marketing goals are:
- Increase brand awareness
- Educate customers about a product
- Showcase the features and benefits of a product
- Increase website traffic
- Generate leads and sales
Once you have a good understanding of your goals, you can start planning your video. If you are still determining what your goals should be, take some time to research your industry and see what other businesses are doing with their product videos.
You can also talk to your sales and marketing team to get their input on what they want to see in a product video.
2. Build A Storyboard
When it comes to product promotion videos, the storyboard is one of the most important elements.
A storyboard refers to a visual representation of the video, with each scene mapped out in a sequence. It is essential because it helps you to plan out your video before you start shooting it.
Creating a storyboard will help you think about what each scene in your video should look like and what needs to happen. It will save you money and time in the long run, as you will not waste time shooting scenes you do not need.
If you need help with how to create a storyboard, plenty of templates and software programs can help you. Once you have your storyboard, you will be ready to start shooting your product promotion video.
3. Pay Attention To The Pre-Production Procedure
There are a lot of factors to consider when producing a product promotion video. But one of the most important things you can do is invest in pre-production.
Pre-production is the process of planning and preparing for a video shoot. It involves everything from writing a script to scouting locations to arranging logistics.
Investing in pre-production will save you time and money in the long run. It will also help ensure that your video is high-quality and professional. This includes:
- Defining the video’s purpose
- Researching the topic
- Developing a treatment or outline for the video
- Writing a script
- Creating a storyboard
- Choosing locations
- Choosing cast and crew
- Scheduling the shoot
- Planning the budget
4. Shoot, Edit, And Promote The Video
Start shooting the video in line with your storyboard. Once you finish shooting every part of the video and are happy with the outcome, it is time to edit it for the final output.
Editing is easier if you divide the video into parts according to the storyboard. Work on each video part one by one.
Name the video parts in sequence so that you can easily get the video to add all the parts together. Follow the timeline you have created for your project and copy the respective video and audio clips from your storyboard to the timeline in your video editing software.
Once you’ve placed all the clips on your timeline, you can add transitions between the video parts for a more natural look. The duration of the final video can be adjusted according to your preference.
Using a promo video maker, you can easily add special effects, graphics, text, and animation to your promotional video to enhance its appearance and sound. This online tool can help you create a professional and polished final product.
Promo video makers allow users to easily create professional, engaging, and high-quality promotional videos.
These tools typically come with a variety of customizable promo video templates, which can be tailored to fit the specific needs and branding of a business or product.
The templates are usually dynamic and eye-catching, featuring sleek design elements and professional graphics.
Once the video is edited and ready, remember to share it on all social media handles, your website, email marketing campaigns, and so on. Doing so will make sure your video grabs the maximum views.
Remember to use the right hashtags and a compelling description with your video to ensure your audience finds it easily.
5. Decide On The Video Duration
One of the first and foremost decisions you must make when creating a promotional video is the video’s duration. There are no hard and fast rules when deciding on the right video length, but you should keep a few things in mind.
First, think about the purpose of your video. If you are promoting a product or service, ensure your video is long enough to tell the whole story.
On the other hand, if you are trying to generate excitement or create brand awareness, a shorter video might be the way to go.
Second, consider your audience. If you are targeting busy people who are always on the go, make sure your video can be watched in just a few minutes.
However, you are targeting people who are more likely to be interested in the product’s advantages, how to use it, and what other customers have to say about it. In that case, you should do a more detailed video.
You can repurpose the same video for multiple platforms while you edit the video and crop out portions to suit your audience and the platform. For instance, while you can upload the entire video on Youtube, you could snip out a small part of it and share it on Youtube shorts to reach a wider audience.
Creating compelling production promo videos is difficult; what works for one brand might not work for the other. This means you will have to spend ample time experimenting with different video formats and styles before you find the type that works best for your brand.
Video analytics will help you identify what is working for your brand and what video type is not. Besides that, you can also use it to understand audience engagement patterns and tweak your future videos to align with your audience preferences.
However, irrespective of the video type, the tips mentioned in this blog will come in handy and act as your checklist for creating spectacular product promotional videos.