Search Engine Optimization (SEO) is a term that is being thrown around extensively in the online world today.
Businesses, blogs and every other type of online entity talks about SEO like it is the holy grail of all marketing tools, and with good reason.
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Search Engine Optimization helps a lot of web pages improve the quality of their content and reach their target audience in a much shorter span of time.
It also helps the web pages become easily discoverable by the audience.
But what exactly is SEO and how does it work? Let’s find out.
What Is Search Engine Optimization?
According to Searchengineland, Search Engine Optimization is “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”
Technopedia refers to Search Engine Optimisation “as methods used to increase traffic to a website by increasing its search engine page rank.”
SEO is the process of attracting people online
People who are part of your target audience and might be interested in the content you are putting out.
Or the product you are selling, in a number that seem feasible and valuable to your business or content creation process, through search results that are organic in nature.
Search Engine Optimization ensures that the quality of the content is at its best.
Using tools like relevant keywords that will get the content to the required target audience.
Good organization of content with bullet points and sub heading in place to improve the overall look of the content.
Tweaking the HTML of the page so that the keywords present in the same helps the server identify where and when to display your content.
Search Engine Optimization is the ideal way to get your content from where it is to where you want it to be and where it CAN be.
It is highly systematic and methodical, ensuring certain proven results.
How Does SEO Work?
SEO works by making changes to the content and your website itself so that it reaches much larger number of audiences that are relevant to your content.
In order to coordinate feasible traffic for the website, “search engines will scan, or crawl, different websites to better understand what the site is about.
This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.” says Lyfe Marketing.
How You Can Master SEO?
While you can always hire a professional to help you with your Search Engine Optimization, it might turn out to be a pricey and time consuming process.
Doing it by yourself is your best bet, if you are a beginner or even an amateur who is looking to improve their SEO skills.
Search Engine Optimization is not as difficult or intimidating as it sounds.
Once you get a clear picture of what it is, it is quite easy to master with time, practice and patience.
With a few pointers and tips to guide you along the way, you can master SEO too.
Creating SEO friendly URL and doing a good research on the keywords that would give your content an extra push is always recommended.
Optimizing your meta description and the content you put out is also a very important part of Search Engine Optimization.
Top SEO WordPress Themes That You Can Work With
The internet provides you with a large number of SEO themes to choose from.
This can both be a boon and a bane. Being presented with so many options can make the entire process rather confusing for most people.
It can make finding the right theme for you a difficult task.
But this need not be the case.
To make choosing your theme easier and narrow it down, here are a few Search Engine Optimized WordPress themes along with a short description for the kind of content they work well with, that you can pick and choose from.
Corporate is a professionally designed WordPress theme that is ideal for businesses, agencies, corporations, and freelancers, who are looking to grow their business.
Show your experience, portfolio, team members, and services, and help grow client relationships and your company, with Corporate
Crypto is the perfect theme for cryptocurrency based blogs.
Apart from regular blogging features, Crypto has many specific features for cryptocurrencies that make it the most sought-after cryptocurrency theme by crypto bloggers, traders, commentators, and spectators.
It provides multiple ways of monetization and can be used to cover blockchain, BitCoin, AltCoins and any other topic from the cryptocurrency world.
eCommerce is a beautiful, modern and professional-grade WordPress theme that’s ideal for eCommerce sites.
The amazing layouts will help you to start making more sales immediately while the advanced features like wishlist and quick view options will give you even more ways to package your products and satisfy your customers.
Writer theme is a fully responsive and impressive WordPress theme for writers, freelancers, authors, and journalists.
It is free of clutter allowing readers to focus on the content.
Writer theme has 3 predefined layouts with a 1-click installation.
The fonts are readable, and the subtle color scheme makes it suitable for all writing projects.
PointPro is a premium WordPress theme for professionals.
With a modern, responsive design, a stunning layout with lots of headings and sections and a slew of top-end features; this is a theme that can allow you to compete with the top players in your niche!
Interactive is an eye-catching and highly professional blog theme that is perfect for webmasters with lots of content and who want to engage with their audience.
Countless options make the theme perfectly customizable, while the powerful features give you more ways to interact with your visitors and to keep them coming back.
NewsPaper is a beautiful and elegant WordPress theme built for content-rich sites.
With trending and latest sort features, media rich features, and multiple post layouts, NewsPaper is perfect for blogs that post frequently across multiple categories to engage their readers.
Reader theme is the perfect way for you to showcase your content to the avid readers out there who want to consume your content.
Make it easy for them to read or skim your content with this UX-centric theme.
Lifestyle magazine theme is elegantly designed with three header and post layouts that make it suitable for multiple uses.
Unlike other magazine themes, Lifestyle is lightweight, fast loading and with optimal performance.
It is ideal for creating a sleek online magazine in different niches.
It is highly customizable and well optimized for AdSense and other monetization methods.
The News theme has all the features and performance benefits to help you create the News website of your dreams.
A modern, future-proof design. Superb performance.
A host of powerful features. Backed by industry-leading support.
All of these make the News theme a perfect choice, no matter what website you want to create.