YouTube is often the first platform that comes to mind when one thinks of online video websites. For years, YouTube has been the go-to platform for all types of content creators.
While YouTube is indeed the most popular choice, it isn’t the only commendable video website out there. Numerous other video-sharing websites are available on the internet, each with its own unique features.
Whether you’re a marketer, content creator, businessperson, or just a regular viewer, it’s important to be aware of these alternative video platforms.
The market offers a wide variety of videos, from animated and explainer videos to many others, which brands promote across different video-sharing platforms.
Thus, we present to you the 5 best YouTube alternatives you should be aware of.
An all-in-one video solution, Vimeo is one of the most popular YouTube alternatives. Headquartered in New York, it is a video-sharing, video hosting, and services platform that is widely used by filmmakers and artists.
Known for its high-quality video content, Vimeo focuses on providing high-definition videos across multiple devices. It attracts artists and creative professionals who love to explore their creative imagination through the medium of videos.
You will find more thoughtful & intriguing content on it.
TikTok is not just a video website like YouTube. However, it has taken the world by storm as one of the most popular & fastest-growing video-sharing platforms on the internet.
Owned by a Chinese company called Bytedance, TikTok is a social media platform for sharing short videos on different genres such as dance, music, comedy, lifestyle, health, education, etc.
The site usually appeals to the younger generation, though now it’s widely used by people of all ages. TikTok videos can be as long as 15 seconds to 3 minutes.
Talking about its popularity, in 2018 TikTok was the most downloaded app in the United States, and by 2019 it was declared as the seventh most downloaded mobile app of all time.
Wistia is one of the best video-hosting platforms especially created for B2B marketers.
It helps turn podcasts & videos into marketing content, which makes it the best platform for video marketing campaigns due to its in-depth analytics, along with different autoplay and customization options.
Wistia has helped around 375,000 businesses to grow through the medium of video. Though it is a lot different from YouTube and it’s not a recommended spot to watch videos online.
Dailymotion is another video-sharing website that has a similar interface & structure to YouTube. Here, you will find videos related to sports, news, entertainment, music, and the like.
It is available in 183 languages worldwide along with 43 localized versions with home pages dedicated to local content. Due to its more flexible copyright policy, it is more popular among content creators and attracts around 112 million visitors a month.
One thing that makes Dailymotion a good platform is that its users can monetize their video content using Ads or a paywall. Users can choose whether to monetize their content on it or not.
SproutVideo is a good video-hosting and live-streaming service that focuses on helping businesses carry out video marketing campaigns. It allows businesses to live-stream or showcase on-demand video content on their websites.
The best part is these videos can be optimized for both mobile and desktop screens.
SproutVideo offers a vast range of analytic tools that are important for running huge marketing campaigns. Here, users can customize their video players as well as email-gate their videos to get new leads’ contact information.
Though YouTube is the most popular & the biggest of these, you must know that it is not the only option when it comes to video streaming or video hosting services.
Do not shy away from uploading your videos on other video platforms too, as it will only expand your reach while giving your content more exposure.
Not all kinds of audiences are on YouTube. A lot of creative professionals & filmmakers prefer Vimeo these days. And those who prefer short & quick videos, are switching to TikTok.
So, if you wish to expand your reach, you can try one of the above-listed video sites.
This is a guest post by Essence Studios that provides a vast range of video production services to clients worldwide including agencies and business owners.